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All work

Laneway Roasterssingle origin coffee

A 250 g kraft pouch for a new single origin.

Made
16 images, 4 Reels
Took
4 days
Category
Food and drink
Brand
Invented, for spec work
Laneway Roasters single origin coffee as the phone photo it started from, on a kitchen bench

What came in

  • Two phone photos of the pouch, front and back.
  • The tasting notes and origin for the label.

“Warm, a bit rough, like the roastery. No latte art clichés.”

The brief

What went out

Laneway Roasters single origin coffee, the finished studio image
Studio image, 4:5 for the feed
Laneway Roasters single origin coffee, a close-up of the label
Close-up
Reel, 10 s, for the feed

The checks

  • Origin, weight and tasting notes copied from the brief, not invented.
  • Kraft texture and degassing valve kept where they sit on the real pouch.
  • Label panel colour matched to the printed bag, not the screen file.